behind the tree
Our clients will have the comfort of dealing directly with Senior Partners and Consultants to ensure an effective execution of their communication strategies. Senior members of the team have an average of more than 25 years of working experience in the corporate as well as the public sector while our younger team members bring with them a fresh insight into the fast evolving world of PR and the real value of communicating and engaging through the digital world.
juliana shamsuddin
managing partner
maslina shamsuddin
general manager
isma ezril safri
senior account director
rabi'atul athirah aziz
senior consultant
With over 30 years in public relations, Juliana specialises in policy communication, narrative development, crisis advisory, and large-scale public campaigns. Since transitioning from senior corporate communications roles in 2013, she has served as a communication advisor to executive leadership and nationwide campaigns across both the public and corporate spheres.
With a strong commercial and analytical perspective, Maslina brings experience in business management, strategic planning, and client engagement. She combines financial acumen with a keen eye for research, detail and practical problem-solving, supporting sound decision-making and effective delivery across the business.
Isma’s forte is in bridging public relations strategy and creative execution by translating intricate policies, institutional narratives, and sustainability mandates into clear, cohesive visual frameworks. Having led major accounts for leading commercial entities and prominent GLCs, he applies an instinctive grasp of branding and design to manage perception, support reputation objectives and deliver compelling public-facing communication.
Bringing valuable experience from public-sector research and fellowship programs, Rabi'atul drives agile stakeholder relations and digital communications. She pairs a solid grounding in policy with an instinctive grasp of contemporary digital media trends and multi-platform content delivery.